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Swahili Fashion Week Day One on 4 November 2010 amongst other designers shall feature a Collection by Three Up-coming designers to advocate for the prevention and treatment of malaria, by MALARIA HAIKUBALIKI: Tushirikiane KuitokomezaI, Tanzania's national malaria communication campaign.. The Malaria Haikubaliki: Tushirikiane Kuitokomeza campaign is being implemented by a number of malaria partners in Tanzania including Johns Hopkins University Center for Communication Programs through its VOICES for a Malaria Free Future project.
“Swahili Fashion week is great way to reach a specific Tanzanian audience with malaria advocacy messages including the need to sustain current malaria efforts in Tanzania. We working shoulder to shoulder with young designers to join others across many industries to be the champions in kicking malaria out of the great country of Tanzania” stated Anna McCartney-Melstad, Advocacy Advisor for Voices for a Malaria Free Future-TZ.
Swahili fashion week Fashion advisory board have selected three aspiring designers to be part of
This Swahili fashion week Malaria Haikubaliki initiative. “The three Designers are Francisca Shirima, Mtoko designers and Diana Magesa from Morogoro” name Saphia Ngalapi, Swahili fashion Week media Manager.
The Designers each is collecting a collection which best depicts the vision of malaria Haikubaliki. For all three designers this is their first time participation in east Africa’s premiere fashion platform courtesy of Malaria Haikubaliki.
“we strongly believe in using young creative talents in this campaign to reach across a variety of audiences and we believe that this three designers best represent our vision” added Fauziyat Abood, Media and Advocacy Manager for John Hopkins University Center for Communication Programs Tanzania
Swahili Fashion Week 2010 apart from MALARIA HAIKUBALIKI has also been sponsored by the home of Swahili Fashion Week - Southern Sun, Origin Africa, USAID Compete, BASATA (Baraza La Sanaa Tanzania), Ultimate Security, Monier 2000, Colour Print Ltd, Global Outdoor Ltd, Amarula, Vayle Springs Ltd, ZG Films, Darling Hair, Danish make up designs, Nipashe, Bilicanas, Perfect Machinery Ltd, 1&1 Internet Solutions, Sengi Tours, Ifashion, 361 Degrees and EATV, East Africa Radio.
The third annual Swahili Fashion Week will take place at Karimjee Gardens on the 4th, 5th and 6th November 2010 in Dar Es Salaam, Tanzania.
Swahili Fashion Week 2010 will collectively bring together 24 designers from Swahili speaking countries to showcase their creativity in designing a variety of clothing with an assortment of materials.
The Tanzanian designers showcasing at this years event are Ailinda Sawe, Manju Msita, Kemi Kalikawe, Christine Mhando, Shellina Ibrahim, Farha Naaz Sultan, Gabriel Mollel, Robi Morro, Asia Idarous, Zamda George, Khadija Mwanamboka, Jamilla Vera Swai and Made by Africa. Designers from Kenya to showcase are Sonu Sharma, Moo Cow, KikoRomeo, John Kaveke and Kooroo. Stella Atal from Uganda will also show her designs.
“In addition to the Fashion Show presentations, this year Swahili Fashion Week has incorporated Swahili Fashion Week Shopping Festival which will capture the spirit, style and essence of the Swahili coast” said Mustafa Hassanali, organiser of the event.
“Opening Swahili Fashion Week to a new audience, the Shopping Festival will showcase not only traditional Swahili arts and culture but the inspired innovation, and dynamic creativity of the modern Swahili speaking world, offering stalls to all participating fashion designers to exhibit and sell their unique, often hand-made clothing, accessories and products. Stall priority to those not on the runway will be given to artists, crafts-people, etc who are disabled or underprivileged”, added Hassanali.
Throughout the exhibition, there will be a variety of entertainment including performances from different music groups, henna painting and adornment and weaving. There will also be a choice of workshops for designers to participate in.
Swahili Fashion Week has organized several awards in order to recognise the prospective talent showcasing, these include the Emerging Designer Award, Best Runway Model and Best Swahili Fashion Week Shopping Festival stand.
Swahili fashion week 2010 has been sponsored by the home of Swahili Fashion Week - Southern Sun, Origin Africa, USAID Compete, EATV, East Africa Radio, Malaria Haikubaliki, BASATA (Baraza La Sanaa Taifa), Ultimate Security, Monier 2000, Colour Print Ltd, Global Outdoor Ltd, Amarula, Vayle Springs Ltd, ZG Films, Darling Hair, Danish make up designs, Nipashe, Bilicanas, Perfect Machinery Ltd, 1&1 Internet Solutions, Sengi Tours, iFashion and 361 Degrees.