You Need To Know-Designer Emilio Pucci.Emilio Pucci, Marchese di Barsento (November 20, 1914 – 29 November 1992) was a Florentine Italian fashion designer and politician. He and his eponymous company are synonymous with geometric prints in a kaleidoscope of colours.
Early life
Emilio Pucci was born in 1914 of one of Florence’s oldest noble families, and would live and work in the Pucci Palace in Florence for much of his life. He was a keen sportsman, who swam, skied, fenced, played tennis and raced cars.At the age of 17 he travelled to Lake Placid as part of the Italian team at the 1932 Winter Olympics,but did not compete.
After two years at the University of Milan,he studied agriculture at the University of Georgia in Athens, Georgia, where he became a member of the Demosthenian Literary Society.In 1935 he won a skiing scholarshipto Reed College in Oregon, received an MA in social science from Reed in 1937, and was awarded his doctorate (laurea) in political science from the University of Florence the same year. In 1938 he joined the Italian Air Force, and served as a bomber pilot during WWII, rising to the rank of captain and decorated for valour by the time he left to pursue his fashion career.
At Reed he was known as a staunch defender of the Fascist regime in Italy,and during the war he became a confidant of Mussolini's eldest daughter, Edda Ciano.Pucci played a key role in the plan to save her husband after his part in the downfall of Mussolini, delivering some of Count Ciano's papers to the Gestapo so that they could be bartered for Ciano's life.After Hitler vetoed the scheme, Pucci drove Edda to the Swiss border on 9 January 1944 and ensured her escape.
Pucci label
After Emilio's death in 1992 his daughter, Laudomia Pucci, continued to design under the Pucci name. The French Louis Vuitton-Moet-Hennessy Group luxury goods empire acquired 67% of Pucci in 2000.Laudomia became Image Director, while LVMH brought in major designers such as Christian Lacroix (creative director 2002-5), and in October 2005, Matthew Williamsonand Peter Dundas from 2009. Other designers who have worked for the label include Stephan Janson and Julio Espada.
Emilio Pucci clothes and accessories are sold through Emilio Pucci and Rossignol boutiques worldwide and in high-end department stores, mostly feature the designer's original brightly coloured, often swirly, prints or new designs in his original distinct style. The fashion house produces ready-to-wear clothes and accessories for women, in addition to a small range of men's accessories. In the past, the house has produced a more comprehensive range of men's wear, including a line in partnership with Ermenegildo Zegna, which included men's jackets lined with Pucci printed fabric, especially for American department store Saks Fifth Avenue.
A limited-edition Pucci carrying case for the PlayStation Portable handheld gaming system was marketed by Sony as a high-end accessory on their PlayStation Signature line.[11]
Pucci boutiques in the U.S. are located in New York, Las Vegas, Bal Harbour, Palm Beach, Beverly Hills, Boston, South Coast Plaza, and East Hampton, New York.
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