You Need To Know-Designer Giles Deacon.Giles Deacon (born 1969) is a British fashion designer, best known for his playful designs and his collaboration with High Street retailer New Look. Deacon was employed by the fashion houses Bottega Veneta and Gucci, before founding his own label, GILES, in 2003. He launched his first collection for GILES at the 2004 London Fashion Week and was named "Best New Designer" at the British Fashion Awards. Deacon's designs have been met with critical acclaim and have sparked a renewed interest in London fashion. Having become one of the fashion industry's most fêted figures, Deacon was named British Fashion Designer of the Year in 2006 and was awarded the French ANDAM Fashion Award's Grand Prix in 2009.
Early life
Deacon was born in Darlington, County Durham, but grew up near Ullswater in the Lake District.Deacon is the youngest child of David, an agricultural salesman and Judith, a housewife. He has one older sister.He attended Barnard Castle School in County Durham and he initially wanted to become a marine biologist, but he failed his chemistry A-level.Deacon later joined Harrogate College of Arts, where he completed an art foundation course.After completing his course he went on to study at Central St Martins and was in the same class as fashion designers Alexander McQueen and Luella Bartley.He graduated in 1992 and began collaborating on the label 'Doran Deacon' with his friend, Fi Doran as well as contributing illustrations to Dazed & Confused.
Career
Deacon choose to travel and gain experiences at fashion houses, before starting his own label.During his time in Paris, Deacon was hired to work with fashion designer Jean-Charles de Castelbajac, where he learnt how to use a brand name commercially.Deacon worked with Castelbajac for two years, before returning to London to work for High Street fashion houses. During this time, Deacon met the owner of Italian luxury goods house, Bottega Veneta, and was hired to work for the company, becoming the head designer and debuting a much acclaimed collection in 2000.Deacon was dismissed in 2001 when the Gucci group bought the company and terminated his contract, so they could hire German designer, Tomas Maier.However, he was immediately hired by Tom Ford to assist with Gucci womenswear.Deacon was forced to leave Gucci after one season when he became ill from an infected saliva gland.
Once he had recovered, Deacon decided to take out a loan to start his own label and he launched GILES in 2003.He launched his first collection at London Fashion Week in February 2004, styled by his friend Katie Grand, the show saw models Karen Elson, Lily Cole, Eva Herzigova and Linda Evangelista walking the catwalk.The collection received international acclaim and began a renewed interest in London fashion.Deacon regularly shows at London Fashion Week and the GILES collection is bought by over thirty retail stores including Barneys, Harvey Nichols and Selfridges.Deacon counts Thandie Newton, Princess Beatrice and Scarlett Johansson among his clients.Since Deacon launched his label, he has seen the turnover double every year and sales increase during the recession.In April 2010, it was announced that Deacon had been appointed the creative director position with French fashion house Ungaro, following the dismissal of Estrella Archs.Deacon is the fifth designer to be hired by the house since the it was sold to entrepreneur Asim Abdullah in 2005.He will show his first collection for Ungaro in October 2010.On 19 September 2010, Deacon made a return to London Fashion Week, after spending two years showing his collection in Paris.
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