Mambo, the first ever dedicated online magazine for visitors to Zanzibar, launched today, combining inspirational articles with practical guidebook-style information and cutting edge multimedia and visuals.
Mambo (www.mambomagazine.com) is founded by two professional travel journalists who fell in love with the islands, and includes lots of alternative tourism ideas, as well as all the basics tourists and travellers need to have the best holiday possible in the Zanzibar archipelago, or on Mafia Island off the coast of southern Tanzania.
The online magazine is aimed at all markets, but showcases the best community and cultural tourism, as well as genuine eco-tourism projects, and aims to get more tourist cash into local pockets.
Founder Rachel Hamada said: “Zanzibar is the most astonishing place – as well as having beaches to die for and the mysterious atmosphere of Stone Town, a World Heritage site, there are so many opportunities to explore off the main tourist routes and dive straight into authentic Swahili culture.
“You can be talking with a witchdoctor one day and diving in scarcely explored caves the next, or you can go to see a local bullfight in Pemba or look for gigantic whale sharks off Mafia Island – the options are far wider than tourists are often presented with.”
Co-founder Jaki Sainsbury said: "We’ve created an opportunity for Zanzibar to compete against other Indian Ocean destinations. Zanzibar's culture is unique and has much more to offer than its size suggests.
“In the Indian Ocean region, with highly developed destinations such as Mauritius and the Maldives, which offer all-inclusive holidays, the Zanzibar archipelago is one of the last places where visitors can really connect with the local community.”
A second-phase launch is scheduled for early 2011, when directories of all of Zanzibar’s tour operators, hotels, restaurants, nightspots, healthcare providers, NGOs and more will be added to the site, as well as booking functionality, so that Mambo is a one-stop shop for visitors planning trips.
Hamada said: “Mambo aims not only to offer a comprehensive source of information and inspiration for direct visitors but also to showcase to the travel industry unique opportunities for developing their Zanzibar business.”
Mambo offers advertisers the chance to target visitors before they book their holidays, and gives businesses the chance to target market segments directly e.g. a kitesurfing business can advertise next to the kitesurfing content, or a hotel in a particular village can advertise on the page for that village. Advertisers can check out Mambo’s deals and rates at: http://www.mambomagazine.com/advertise
Mambo plans to host free workshops and training for local businesses in using the Internet to market products or services. The first workshop is expected to take place in January 2011 and will focus on setting up a free website. Places are limited and interested businesses should apply to firstname.lastname@example.org. Workshops for now will take place in English.
EDITORS/JOURNALISTS: For more information or to speak to one of the Mambo founders, email email@example.com or call +255 7767 18999.