Tuesday, 16 November 2010

You Need To Know-Designer Isaac Mizrahi.

Isaac Mizrahi (born October 14, 1961) is an American TV presenter, fashion designer, and was the creative director of Liz Claiborne. He is best known for his eponymous fashion lines.

Mizrahi was born in Brooklyn, New York, to an observant Egyptian Jewish family.His father gave him a sewing machine at the age of ten. At 15, he launched his own label, IS New York, with the help of a family friend. He attended Yeshivah of Flatbush, High School of Performing Arts and the Parsons School of Design.

Mizrahi presented his first collection in 1987 at a trunk show held by famed New York department store Bergdorf Goodman. The line immediately earned praise from fashion editors, prompting several top retailers to place orders.In 1992, the French fashion house Chanel bought a stake in the company and began to bankroll its operations.Despite continued critical acclaim, sales were inconsistent; Bloomingdale's executive Kal Ruttenstein stated that Mizrahi had "good years and bad years."This volatility is mainly attributed to the designer's failure to establish a defined aesthetic or "Mizrahi Look," as the frenetic designer was famed for changing gears each season. Though the company grossed between $10–20 million a year, it never made a profit, and in fact lost substantial amounts in its final four years of operation. Chanel eventually tired of the mounting losses and pulled financing in October 1998, forcing the closure of the company after the Fall 1998 collection.

Mizrahi also designed a diffusion line named "IS**C" from 1995-1997. This lower-priced line (in the $275 to $850 range) was meant to diversify the label from the very expensive Isaac Mizrahi collection, but it failed to gain traction and was shuttered in 1997.

Mizrahi returned to fashion in 2002 when he began designing another diffusion collection, Isaac Mizrahi for Target. The line was an enormous hit, and soon spread to cover accessories, bedding, housewares, and pet products. Sales volume tripled over five years to over $300 million and introduced the designer to mainstream America.The line was discontinued in 2008 as Mizrahi left for Liz Claiborne.

Mizrahi designed for Claiborne for only one year, 2009. Although advertising campaigns for his Claiborne work—featuring Mizrahi and women of all sizes, races, and ages—were found in major fashion magazines, the line was a disaster almost from launch. The clothes and accessories were very difficult to find, as only a few minor departments stores, which were not found in major cities, carried Claiborne clothes. Gottschalks carried only a few pieces before declaring bankruptcy and liquidating, only weeks after Mizrahi's launch. Furthermore, the few Liz Claiborne outlets that existed were also far from major cities and were found at outlet malls that were too remote for most customers to visit. As a result, on December 2009, the Liz Claiborne website was closed and rumors abounded that the company was bankrupt and in serious debt. As of Fall 2010, Liz Claiborne clothes will be sold only at J.C. Penney, and are not designed by Mizarahi.

Mizrahi, as of early 2010, could be seen on QVC selling merchandise.

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