Friday, 28 January 2011

You Need To Know Designer-Serge Cajfinger.

Paule Ka is a French ready-to-wear brand, created in 1988 by Serge Cajfinger.

Born in Lille in 1955, Serge Cajfinger spent his childhood in Brazil;he returned to France in 1968.At the age of 19, he opens with his mother and his aunt Paule a multi-brand store in Lille. In 1988,he creates in the Sentier, a Paris textile district specialized in cheaper ready-to-wear, the Paule Ka brand, with a up-market positioning,close to but cheaper than Sonia Rykiel,"very inspired by Jacky Kennedy and Audrey Hepburn".The brand's style is geometric and sober with some lasting characteristics such as black dresses and the use of bows.

A 350 m² flagship store opened in 2006, at rue Saint-Honoré, Paris.

In 2007, the Caisse des dépôts et consignations, a French financial organization, took a 17% interest in the company.

French politician Ségolène Royal and Cécilia Attias,Nicolas Sarkozy's former wife, are customers.

Following the launch in 2010 of a small collection of evening dresses called Black Carpet,Serge Cajfinger has dressed Leighton Meester, Rihanna, Taylor Swift, Julie Bowen and Jennifer Carpenter.In 2010, he designed a capsule collection for La Redoute, the largest French mail order retailer, presented by Agyness Deyn.

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