Wednesday, 23 February 2011


The ‘mamma mia’ charity fashion show in aid White Ribbon Alliance in association with Vodacom foundation which is aimed at promoting safe motherhood together with celebrating 50 years of Tanzania independence and hundred years of international women’s day is now a reality.

Speaking at the launch, Tanzanians internationally Renowned fashion designer, Mustafa Hassanali says “ I shall launch my New afro glam collection during the ‘mamma mia’ show on 4 & 5 of March in Dar es salaam and look forward for support from People from all walks life , to my cause of promoting safe Motherhood in aid Of White Ribbon Alliance”

“Mamma Mia ” which will be held on Friday 4 of March at the Moevenpick royal Palm hotel from 8.30PM onwards and on Saturday 5 at Mnazi Mmoja ground at 3.30 pm is a perfect celebratory platform bringing people together to disseminate information on safe Motherhood.

“I am very excited to be the First to have the First Free for all Fashion Show on the 5th of March aimed not only to promote Safe Motherhood but also to make fashion more accessible to the Mass at the Mnazi Mmoja groundsstated Hassanali

Naming the event as Mamma MIA, the name which inspired not only after the classic hit music from ABBA, but also ‘Mia’ stands for hundred in Kiswahili Celebrating Hundred years of International Women’s Day, Mustafa added, “the Entrance to the Free Show on 5th March is only One Hundred shilling as a contribution from each individual in our country who shall have indirectly contributed towards fund raising purposely for helping safe motherhood in the country.”

Adding to the point of safe motherhood, the country coordinator of white ribbon and safe motherhood in Tanzania, Ms Rose Mlay said that, since 2004, they were campaigning and asks government to increase budget on health facilities and health workers, so as to reduce the maternal death resulted from pregnancy complications.

“Up to this moment, only 51% of all women in Tanzania giving birth under a proper and desirable care from health specialists, and the only reason for that is, lack of facilities and shortage of health workers in most regions in Tanzania, this is not good, because every women has the right to safe delivery in the presence of a health professionals, that’s why we are campaigning for safe motherhood” added Ms Mlay.

Advocacy of such nature cannot be possible without partnership and support from various organizations. Mamaa Mia in Aid of White Ribbon Alliance in association with The Vodacom Foundation is also supported by Johns Hopkins Centre for Communication Programs in Tanzania,The Citizen, Uhuruone, Moevenpick Royal Palm Hotel, Ultimate Security, Novamedia, Darling Hair, and Image Masters.

Among other designers who shall participate on this campaign are, an award winning designer from Zanzibar, Farouque Abdella, and the two British celebrity designers Henrietta Ludgate and Minna Hepbum, all from London Fashion Week.

Kwa maelezo zaidi tembelea

Mfaume Shaban
Media & PR Manager
Mustafa Hassanali
PO Box 10684, Dar es Salaam, Tanzania
105 Kilimani Road, Kinondoni, Dar es Salaam, Tanzania
(opp. Patricia Metzger Health & Beauty Clinic / near French Embassy)
Tel : +255 (0)22 266 8555
Mobile : +255 (0)655 501 526
Mail :
Web :

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