Saturday, 5 February 2011

You Need To Know Designer-Yotam Solomon.

Yotam Solomon
(born March 28, 1987) is a Los Angeles based Israeli-born fashion designer. Yotam's Solomon's designs from his collection YOTAM SOLOMON have been seen on celebrities such as Nikki Reed, Christian Serratos, Monet Mazur, Stacy Keibler, Kim Kardashian, etc.

A son to Israeli-born parents, Solomon's grandparents migrated from Austria and Hungary to Israel after the Holocaust. Yotam grew up in Israel and attended Art school through his teen years. A viola prodigy since he was young,Solomon moved to Los Angeles in 2003. He attended Beverly High School and graduated from Santa Susana High School where he received the National Orchestra Award in 2005. After Santa Susana High School Yotam attend FIDM for Fashion Design and graduated with honors.

After graduation, Solomon acquired a pattern-making position for a men’s label. This job opportunity inspired him to start his own label presenting his first Spring-Summer 2008 Ready to Wear and Footwear Collection during LA Fashion Week, October 2007. Since Yotam has showcased successful collections in LA and New York fashion weeks.

Yotam who is a devoted supporter of the arts explained his thoughts and feelings about the art world from a fashion prospective. In March 2010, Yotam had an interview with KiptonArt where he talks about whatever artists are doing affects designers and whatever designers are doing affects artists,where designers and artists all get inspiration from each other.

YOTAM SOLOMON was founded by Yotam Solomon and is the eponymous label he created in July, 2007. YOTAM SOLOMON Luxury Brand is geared toward eco friendly Avant Garde living that supports nature, among different charity organizations. Designing Ready to Wear, footwear, and accessories from natural elements sustaining healthy living and comfort ability combined with high fashion. Inspiring and empowering are the main priorities of this brand- its motto is: ‘Slip into the extraordinary’. British Vogue also said :"Although not simple nor classic, Solomon's first real design collection reminds audiences that showmanship and high-fashion are in fact still intact in California."

The collection is available at different retailers and the groundbreaking among other retailers and e commerce's the Yotam Solomon Ready to Wear, Footwear , and accessories Collections for Women and Men, while offering its designer label and contemporary secondary line.

It was announced by Women's Wear Daily that Yotam Solomon will be launching a second line, titled YOTAM SOLOMON II.According to WWD, the line will be a diffusion line that will target a commercial audience, offering lower prices. YOTAM SOLOMON II is to be released in the fall of 2010.

YOTAM SOLOMON II Footwear (contemporary label) plays with the same ideas behind Solomon’s core offering — highly stylized silhouettes on everything from flats and sky-high heels to wedges and boots — but it will be toned down for a more commercial audience. While the designer’s namesake line is priced between $400 and $1,000, YOTAM SOLOMON II Foortwear is expected to retail for $150 to $300. Targeted retailers include specialty boutiques already carrying the core collection, including Church Boutique in Los Angeles and Debut in New York.

Being raised in Hollywood, and supporting the TV industry Yotam has dressed Olympic swimmer Natalie Coughlin for the premiere of Dancing With the Stars , She wore Yotam's "Lila" dress and stylist Niki Shadrow said :" Natalie looked chic and glamorous in it. " Along with other TV and actor related projects that include LA mag editorial of "All of My Children."Yotam Solomon's designs from his label, YOTAM SOLOMON, have also been featured in a challenge of America's Next Top Model Cycle 13, quoted from the premier of American's Next Top Model by Jay Manuel " you are all wearing designs by YOTAM SOLOMON who is the youngest designer to show in L.A fashion week; and just like him , one of you is going to make fashion history as one of America's next top petite model."

Yotam has been featured in many magazines including LA Magazine,Bello Magazine,Cliche Magazine,etc. VOGUE wrote an article on Yotam's collection in 2008, stating "Even more impressive, Solomon's knack for the avant-garde and a wise-beyond-his years understanding for colour combine that which designers twice his age often lack." As part of his different showcases L.A Magazine wrote an article on Yotam's Spring-Summer 2010 Collection that has taken place in L.A's landmark the Chateau Marmont.

During the first night of NY Fashion's Night Out 2009, Yotam Solomon was selected for a presentation hosted by Tribeca. Design Within Reach collaborated with Yotam and Preston Lee, from Bravo's Top Design to celebrate "fashion and interior design".

Also in 2009, Yotam was named "LA's Top Young Designer" by AOL's, Stylelist.

Yotam Solomon presented his Fall 2010 collection at a private event in the Hollywood Hills on March 2010.Celebrities that attended Yotam Solomon's exclusive Fall-Winter 2010 presentation, titled Native American Collection, included: Karina Smirnoff (Dancing with the Stars), Celebrities Nikki Reed (Twilight: Saga), Tamala Jones (ABC’s Castle), Izabella Miko (Clash of the Titans), Monet Mazur (NCIS:Los Angeles), Kylie Bisutti (Victoria’s Secret Angel) and James Kyson Lee(Heroes).

On May 2010 Yotam became a spokesperson for LG.LG teamed up with celebrities Victoria Beckham and Eva Longoria, who represented two different phones. Yotam was selected by Victoria Beckham to create a capsule collection inspired by the LG Lotus Elite. Yotam was featured in a commercial with Victoria Beckham, which played on MTV. At the end of the campaign, LG held the "LG fashion touch event", hosted by Victoria Beckham and Eva Longoria, at Soho House in West Hollywood. Those in attendance included Victoria Beckham, Eva Longoria Parker, Jessica Simpson, Ashlee Simpson, Vanessa Hudgens, Rachel Zoe, Anna Kendrick, January Jones, Gabrielle Union, Rashida Jones, Rosario Dawson, Kim Kardashian, Khloe Kardashian, etc.

Yotam is planning to enter the European market, Russian Nasebya blog said " Yotam's laconic , sexy dress will make any girl the queen of the party.".

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