Wednesday, 23 March 2011

Chanel Releases Keira Knightley's Coco Mademoiselle Ad.

Mini movies are the new in-thing in the fashion industry. Making a commercial just isn't good enough anymore. Keira Knightley's much talked about commercial for Coco Mademoiselle has just been released in its entirety and it clocks in at a whopping three minutes and 20 seconds. Considering most ads run for 30 seconds or less, this one practically needs an intermission.

But that isn't to say it isn't beautifully shot. It is and it utilizes the talents of Pride & Prejudice director Joe Wright for a real movie-like quality.

The story is that Keira is famous and the face of Chanel. She wakes up—elegantly and sans bedhead, of course—dabs a little perfume on, then dons a tan vintage jumpsuit for a dramatic motorcycle drive across Paris. Upon Keira's arrival at the grand fashion house and studio, she flirts seductively with the photographer during the shoot until they start getting cozy. Keira instructs him to lock the door and while he does, she magically jumps out of a two-story window and leaves on her motorcycle. But not before slyly tucking a bottle of Coco Mademoiselle away.

So, what do you think of Keira's ad?

Watch Keira's Coco Mademoiselle ad here.

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