Tuesday, 15 March 2011

Emma Watson Signs with Lancôme.

Well, here's one reason why Emma Watson has taken a break from Brown—she's the new face of Lancôme! Emma first piqued interest by mysteriously tweeting about "having a new cosmetics deal," and shortly after Lancôme officially announced the partnership.

This is Emma's first beauty campaign. The contract is reportedly worth six figures and includes a print campaign shot by Mario Testino as well as commercials. Lancôme president Youcef Nabi said:
We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme. Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become an icon of her generation.
We're looking forward to seeing Emma's ads!

Source: Vogue UK

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