'Jersey Shore' Star Sammi Giancola Launches Jewelry Collection.Sammi "Sweetheart" Giancola is the latest Jersey Shore star to get in on some licensing action.
The well-tanned reality television personality has just unveiled a limited edition jewelry collection for budget-friendly bling company Rich Rocks.
Giancola's debut collection plays off her nickname, with rhinestone-studded heart pendants and earrings making up the bulk of the offerings.
At less than $40 each, the pieces will likely find favor with Sammi's young fans, bless 'em.
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