Saturday, 26 March 2011

Sylvester Stallone to Launch a Men's Lifestyle Brand.

Sylvester Stallone has a vision. WWD reports the iconic action star aims to launch his own men's lifestyle brand next year, with clothing inspired by Stallone's most famous roles: Rocky and Rambo.

Stallone explained to Men'sWeek, "I've lived a life where I know what has worked and what hasn't worked. Clothing is the first step to building a character."

"I pay a great deal of attention to the way I dress," Stallone insisted. "When men learn to put things together, they start taking care of themselves better."

Think Sly's going to work that famous Rocky sweatsuit into his debut collection? We'll just have to wait on that one.

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