Wednesday, 25 May 2011

Queen Latifah Launches HSN Lifestyle Brand.

Celebrity clothing brands used to be the exception, nowadays they're the norm—essential even! Queen Latifah is the latest celebrity to launch a lifestyle brand. She has teamed up with HSN to hawk a variety of merchandise under her brand the Queen Line. Items will include leggings, handbags and hair extensions.

Latifah is targeting all women with her line because, "the truth is, we all would like to wear the same clothes. We all want to wear beautiful, fly clothes no matter what size you are.” If you're wondering why it took this long for Queen Latifah to get in on the game, well she didn't feel the market respected women her size enough. She says:
I felt like larger girls were not respected, even though we are huge consumers. I felt the marketplace didn’t respect us in the way it should. I was not going to step out with a clothing line that didn’t respect a fuller-figured woman or a curvaceous woman, and really all women.

The Queen Line launches in August.

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