Wednesday, 29 June 2011

Heidi Klum Debuts New QVC Jewelry Line on
'Project Runway'

Trying to identify Heidi Klum's jewelry from a recent Project Runway filming was a taxing process and ended with no results. Now, we know why—it's from her just announced jewelry line for QVC! Yes, Heidi is taking another stab at jewelry design with a new line called Wildlife by Heidi Klum.

The line, which launches this fall, is Heidi's second for QVC. The first, a fine jewelry line, unfortunately ended with a lawsuit with Van Cleef & Arpels who alleged her clover designs were too close to their signature shape. Now, Heidi is taking on costume jewelry and is very excited to do so. She says:
I feel free now with this. I can reach more people with costume jewelry, the prices are great and I can make big pieces. It’s way more fun.
There are 35 styles in various colors and an assortment of rings, bracelets, earrings and necklaces. Prices will range from $30 to $200.

Wildlife by Heidi Klum makes its official debut on September 8 during QVC's Fashion's Night Out special during Fashion Week. In the meantime, watch Heidi wear her designs on Project Runway.

Source: WWD

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