Thursday, 28 July 2011

Julia Roberts' Lancôme Ad Gets Banned in UK.

Julia Roberts' Lancôme ads have been banned in the UK. Why, you ask? Well, the British are very serious about many things: football, tea and hats to name a few. But there's one thing you might not know that they take very seriously, and that's their advertisements.

In April, the Committee of Advertising Practice and Broadcast Committee of Advertising Practice released new guidelines to address misleading claims in beauty and cosmetics ads. Some of the things they covered were the overuse of post-production techniques in imagery to produce results unachievable by the products being advertised, as well as the use of false lashes and extensions to market things like mascara and shampoo.

The UK government also pulled an ad featuring Christy Turlington for Maybelline. Both companies are owned by L'Oreal and the parent company was forced to confess how much had been spent on post-production and exactly what had been done. The committees ruled that Julia's ads "didn’t accurately reflect what the product could achieve" and that the work done on Christy to "lighten the skin, clean up make-up, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows" was unacceptable. Both ladies look gorgeous, but it's clear from real photos of the gals that the ads were heavily altered.

What do you think, was the UK right in pulling the ads or are you ok with heavily retouched photos?

Source: Daily Mail

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