Wednesday, 20 July 2011

Madonna and Lola Leon Expand Their Material Girl Collection.

When Madonna and her daughter Lourdes Leon launched their Macy's line Material Girl, we didn't know what to expect. The line, currently fronted by Kelly Osbourne, could have either done incredibly well, or horribly bad. But it appears the poppy punk-inspired clothing aimed at tweens and teens is a huge success and ready to expand.

Soon, sleepwear, intimates, and beauty products will all be part of the expanding Material Girl line, as well as a wider variety of dresses, denim and outerwear. Intimates and sleepwear will be the first additions to the brand and hit stores this week. They will be followed by beauty and denim on August 15, social dressed on September 15 and outerwear on October 15. Lola is looking forward to the new products and says:
It was so much fun getting to pick all of my favorite scents for the Material Girl body products and lip glosses. The body products have fun names like Wicked Watermelon, Flirty Fruit, Midnight Magnolia and Sinful Sugar. I chose scents that I loved.

Source: WWD

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