Wednesday, 22 February 2012

Michelle Obama Helped Boost J. Crew Sales.

Politics aside, Michelle Obama's style has J. Crew's vote. In an interview with ABC, the brand's creative director Jenna Lyons said the First Lady's fondness for J. Crew clothing has been “the most incredible gift that keeps on giving.”

The FLOTUS is known for her affordable fashion sense, frequently opting for brands like Gap, ASOS, Target and, of course, J. Crew. Clarifying that the family doesn't get anything for free, Lyons said, "They go to our website and they purchase just like anybody else. She acts like a customer and she has a stylist who helps her, but she doesn’t call in any special favors. They don’t ask for any discounts. It’s pretty unbelievable… She still continues to wear the product without any help from us."

While much of J. Crew's recent growth can be attributed to Lyons' prolific leadership, there's no denying that Michelle has quite the Midas touch. Lyons credits her with helping the brand create a unique bond with customers. "The fact that they had something they had, that they owned a sweater that Michelle wore. For a lot of people, it’s been an incredible point of connection, a way for them to connect to her through us," Lyons said.

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