Wednesday, 28 March 2012

Alexander McQueen latest label to get website revamp, expand e-commerce.

Alexander McQueen is the latest label to revamp its website, with increased e-commerce outlets and features including a "My McQueen" area where users can access archive McQueen images and curate their own pages.

Before, the British label only offered e-commerce for the US and UK although it is now available for 30 countries including France, Italy and Norway. There is also a separate scarf boutique and the diffusion line McQ has its own micro-site accessible via the homepage.

In terms of digital innovations, the new site includes a host of runway videos and images, and with echoes of online pin board Pinterest, users are able to select from thousands of McQueen archive images to curate their own pages. They can also share these via social media. This follows increasing attempts by fashion brands to offer shoppers a place to experience a label rather than just making purchases -- Valentino even launched its own virtual museum last year.

Meanwhile, following the launch of his Karl line at Net-a-Porter back in January, Karl Lagerfeld recently unveiled a new website karl.com, which features an online store as well as a "World of Karl" area, where users can learn about the creator's favorite quotes as well as watching behind-the-scenes videos and interviews.

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