Sunday, 1 July 2012

All The Details About Kristen’s Balenciaga Fragrance Campaign.

Earlier this year, Kristen Stewart was named the face of Balenciaga‘s newest scent Florabotanica, and details were sparse. Well, now we know a lot more!

Stewart has worn a handful of Balenciaga gowns on the red carpet, so shilling for the fragrance seems like a natural extension between the actress and designer Nicolas Ghesquière. But Stewart tells WWD that she has never worn a fragrance before, and only did it because of her friendship with Ghesquière:

“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière]. And I’m a terrible liar. Even though, yes, it’s an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project. I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress.”

Ghesquière first saw Stewart in Panic Room and an Interview spread, and became smitten with the actress. When a fragrance opportunity was presented to him via Coty, the designer thought back to his spring 2008 collection featuring “nice” and “nasty” floral prints:

“It’s more narrative, kind of a fantasy. So when I thought about the fragrance and the character that would visit that garden, I thought Kristen could be the perfect beauty and the perfect personality to represent that.”

Florabotanica is supposed to smell exactly like its name, and includes notes of “vetiver, amber and caladium-leaf accord, and a (hybrid) rose, carnation and mint accord”. But what does that really smell like? Stewart’s review:

“There is something natural about it. It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ ”

Of course, we also want to partake in a sniff test, so please send over a bottle for Name That Scent!

For the ad campaign, Steven Meisel photographed Stewart in a look from Ghesquiere’s 2008 line.

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