Thursday, 16 August 2012

Chanel Iman is the face of Amazon's Fall 2012 Campaign.

Regardless if we’re going back-to-school or not, there’s something about the Fall season that compels us to update our summer look to something a little sharper, a little more tailored- in general, an all around smarter approach to cold weather style.

Amazon seems to be on the same page, as that appears to be the exact message of their latest “Smart Is Beautiful” Fall fashion ad campaign, staring up-and-coming “It Girl,” Chanel Iman. For the new campaign shot by Matthew Rolston, the online mega-retailer was inspired by the feminine silhouettes of the 60’s.

The photographer captured Chanel in both a prim and proper Tracey Reese frock, and a printed Vivienne Westwood number, along with a perfectly styled Jackie O flipped ‘do.

“The looks are classic, iconic, timeless, and smart,” Amazon’s Fashion Creative Director, Dennis Leggett told ELLE magazine. “We wanted to feature ladylike dresses that represent the season.”

We’d say Amazon got it right- smart is beautiful, and Chanel Iman has the whole package! Take a look at some other top models who are also beautiful and brainy here!

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