Evian Taps Diane von Furstenberg.
WATER WORLD: Evian has teamed with Diane von Furstenberg
for the design of its 2013 limited-edition bottle, marking the first
time the water brand has linked with an American designer. In von
Furstenberg’s handwriting are the words “water is life is love is life
is love is life is water” printed on the bottle in organic ink along
with the designer’s signature heart logo in red. The bottle itself is
recyclable and features a new screw-cap design.
Since 2008, Evian has collaborated with designers such as Paul Smith, Issey Miyake, Jean Paul Gaultier and Christian Lacroix
on limited editions. Von Furstenberg’s will be available in November
in-store and through evian.fr for 2.49 euros, or $3.23.
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