Sunday, 27 January 2013

The Fashion Bomb News Breakdown: Dolce & Gabbana Launch Unisex Fragrance For Babies.

Dolce & Gabbana are obviously brilliant. Pour Femme was a game-changer in the Nineties if you like neroli, vanilla and Sicily (who doesn’t) and remains one of those evocative scents that when you smell, en office, makes you immediately fire off emails to Air BnB.

But it’s not the smell we doubt. It’s the market - ‘I bambini’ or ‘children’ according to Stefano’s Instagram. This perfume is also inspired by the smell of a baby and is ‘designed to cuddle and pamper every little boy and girl’, which means it’s fine for delicate skin, is unisex (edgy!) but ultimately, mimics the smell of a baby’s skin.

Major pros firstly, because it’s very modern to create a unisex scent, very in keeping with the recent Pinksticks campaign against the toy industry's limited view of gender roles which forced Hamley’s toy store to get rid of their ‘pink for girls’ floor. Ditto the packaging, which is minimal and orange and about as classy as it gets.
So what do you make of dousing a newborn baby with perfume?

No comments: