Tom Ford to Stage "a Regular, Real Show" During London Fashion Week.
Ford told The Sunday Times Magazine that he plans to
stage a large-scale show during London Fashion Week. The official
schedule has Ford's show down for 7 p.m. on Feb. 18.
"This is going to be for 500 to 1,000 people. Photographers, bloggers
— a regular, real show," Ford said. "I want to show in London because I
now have 100 stores worldwide. The company has jumped and I can no
longer service the stores by not showing. So I have to love it and
embrace it."
When Ford scheduled his women's Spring 2011 show — his first offering
for the ladies since leaving Gucci and Yves Saint Laurent in 2004 — he
kept the show private so the clothing wouldn't get overexposed. He enlisted
women like Beyoncé, Daphne Guinness and Lou Doillon as models. Only 100
people were invited to attend, and Terry Richardson was the only
photographer allowed to take pictures.
"I want fashion to be fun again, like it was in the '60s," Ford said at the time. "You couldn't wait to get the clothes and put them on, and I think we've lost that."
That first show was in New York, but Ford said he likes living in London.
"I hope it works here, because my dream goal is to raise my children
here," he said. "I'm very old fashioned, When I was little, I was
brought up to say, 'Hello, Mr. Ford', 'Hello Mrs. so-and-so', 'Sir and
ma'am.' I want that for my children . . . I'm only here 180 days [of the
year], but I like the humour, the formality, the manners, the
irreverence in England."
Source: Getty
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