Sheria Na Mavazi!

David Lauren's New Job.

  RALPH LAUREN has enlisted his son David as the newest board member for his eponymous company. He announced the move at a shareholders' meeting yesterday in New York as he spoke of a new phase of growth for the company.

"It's a very proud feeling," David Lauren said. "For me, this is all part of growing and learning and trying to bring exposure to what we can do as a company, where we can grow, what we can change, what the future looks like. I feel very humbled and I think I am going to do a lot of listening and learning over the next few years."

The younger Lauren's expertise lies in digital and marketing - he was previously chief creative and marketing officer for the company's e-commerce and media organisation - but he also oversees several of the brand's philanthropic programmes; being president of the Polo Ralph Lauren Foundation, and serving on the Ralph Lauren Center for Cancer Care and Prevention board of trustees. His wife Lauren Bush Lauren is also known for her charitable efforts, as the founder of charity FEED; an initiative to fight world hunger.

"It chokes you up a little bit, at least for me," Ralph Lauren said at the meeting, WWD reports. "You sort of forget during the year all the projects that we do; all the people who work in this company who do such an amazing job building the brand, building women's and building men's. Everything we've done is a labour of love."