Yesterday Venus Williams did an In-store signing For the Launch of Her EleVen Clothing Line at Steve & Barry’s. Venus New sports clothing line will defiantly give you value for your money as every item in the 120-piece collection of EleVen will be priced at $19.98 and under. The line includes everything from the tennis star’s signature “V-Court” sneaker ($14.98) to t-shirts, street apparel, gym bags and jewelry.Williams is also set to graduate with a degree in Fashion Design from the Art Institute of Fort Lauderdale in December. She’s had her hand in every aspect of EleVen, from picking out materials to selecting in-store advertising. Today’s budget-focused consumer, says Williams, needs a lower-priced alternative.”I’ve always wanted to do clothes that are accessible to everyone. No matter what their income or lifestyle. So for me, this is the right place to be,” Williams said in an interview Tuesday.The current Wimbledon champion is the latest celebrity to join forces with Steve & Barry’s, which now operates 220 stores across the U.S. New York Knicks guard Stephon Marbury shook up the sneaker business by launching his $14.98 “Starbury” shoe through the fast-growing chain in 2006.
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