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Diane Von Furstenberg Releases Signature Scent.

Is there anything Diane von Furstenberg can't do? The fashion mogul is expanding her empire with, what else, a fragrance. The inspiration for the scent was that Diane "wanted to put the power of women in a bottle."

Diane by Diane von Furstenberg contains frangipani and violet, a contrast in scents that Diane says is the way she views woman. According to Diane, people have forgotten the power of perfume. She says:
I wanted a perfume that reflected womanhood — what I know, what I feel about being a woman — and the power that we all have that we can be the woman we want to be. I feel like in the past 10 years, people have forgotten the magic that a perfume can have, and the power that it has. And therefore, I definitely wanted to do something powerful and seductive, without being aggressive.
Diane by Diane von Fursternberg will be sold exclusively at Bloomingdale’s, Nordstrom and Sephora this October.