Beyoncé is ditching the fiery red for a softer tone in regards to the upcoming launch of her new fragrance ‘Heat Rush’. I think I’ve seen enough red this year so I’m glad she’s changing up the colour scheme. Plus, she looks great (per usual). The ‘Single Ladies’ songstress will release the new women’s fragrance next February (2011) and the first official photos of the advertisement have now surfaced.
Heat Rush is said to be a daytime variation on the “overtly sexy” ‘Beyoncé Heat’ fragrance which launched earlier this year. Heat Rush is developed by perfumer Honorine Blanc and features passion fruit sorbet, blood orange, cherry, yellow tiger orchid, mango blossom, hibiscus, teak wood, honey amber and Rio sunset musk.
Tidbit: Industry sources calculated that in 2011 the Beyoncé fragrance franchise could be generating worldwide retail sales of $150 million! Ms Knowles stays expanding that empire!