Sunday, 13 March 2011

Mr Lapo Elkann.

Mr Lapo Elkann, the manager of brand promotion at Fiat - a company once led by his highly stylish grandfather, Gianni Agnelli - is by no means your typical Italian scion. His personal life has been as playful as his dress sense. A regular at all the best parties - as well as on Vanity Fair's annual Best-Dressed List - we love the way he takes all the menswear rules and throws them artfully in the air.


Lapo Elkann (born October 7, 1977) is a New York-born Italian industrialist, former marketing manager. He is currently the manager of brand promotion at Fiat Automobiles. He is a "global ambassador" of the Sheba Medical Center in Tel Hashomer.

Son of Margherita Agnelli de Pahlen and the writer Alain Elkann, he is the brother of the Agnelli "crown prince"John Elkann. Elkann is a grandson of Fiat chairman Gianni Agnelli and a stepson of Russian count Serge de Pahlen.In addition to his brother, John, Elkann has a sister, Ginevra Elkann, and five half-siblings by his mother's second marriage: Maria, Pierre, Sophia, Anna, and Tatiana.
In 2001, he worked as a personal assistant to Henry Kissinger. He was a marketing associate for Ferrari and Maserati. In 2003, he became Fiat's Director of Marketing. He coordinated the reinvention of classics like the Fiat Punto and Fiat 500.

On October 11th, 2005, he was taken to Turin's Ospedale Mauriziano, a hospital, after an overdose of cocaine and heroin while in the company of some male transsexuals. The 52 year old transgender owner of the house, Donato Broco, alerted the ambulance service.

No comments: