LeBron James just added another revenue stream to his ever expanding multi-million dollar brand. The Miami Heat star is now the new global ambassador for Audemars Piguet watches, the world's oldest watch manufacturer still in the hands of its founding families. LeBron is also creating his very own watch with the company to be auctioned off for his charity.
In addition to representing the brand on the international stage, LeBron will collaborate with Audemars Piguet to create a very special limited-edition watch. And Mr. James has decided to donate the proceeds from any future auctions of his timepieces to his namesake charity, the LeBron James Family Foundation and its children’s related activities.
LeBron said in a statement today:
“Audemars Piguet and I strive for excellence in all our endeavors. I am honored to be the next global brand ambassador and join the ranks of industry greats who have previously represented the brand. I am also excited to collaborate with AP on an exclusive timepiece that will be the ultimate symbol of our partnership."