Hailee Steinfeld is the new face of Miu Miu, Prada’s younger line The Daily Beast reports.
Stylist Karla Welch spilled, “We formed a relationship with them at the SAG Awards. Miu Miu is such a perfect fit for her. Throughout awards season, they were the dresses she wanted to wear.”
Indeed, after the 14-year-old “True Grit” actress stepped out in (Miu Miu’s parent label) Prada to the Screen Actors Guild awards, she received endless praise. Vogue‘s Andre Leon Talley wrote that she looked, “spectacular in blazing Pop Art Prada stripes. What made it so right for the teenager was the just-out-of-bed tousled hair (the style of the evening) looking so natural on her, deft makeup, and no bling. She didn’t try too hard.”
Steinfeld donned Miu Miu looks to the Baftas and Berlin Film Festival and sat front row at the brand’s autumn/winter 2011 show in Paris where she was reportedly mobbed by editors. As Welch told The Daily Beast in February: “A good dress opens many doors.”
The Telegraph adds that previous faces of Miu Miu include Katie Holmes, Maggie Gyllenhaal, Kirsten Dunst and Lindsay Lohan.
Steinfeld’s campaign will break in August, at the earliest.