Sunday, 24 July 2011

Bethenny Frankel Launches Beauty Line to Combat 'Absurd' $150 Eye Cream.

Bethenny Frankel is on a roll and there's no stopping her! The reality star turned multi-millionaire entrepreneur is adding another thing onto her ever-expanding line of SkinnyGirl products. After tackling weight and muffin-tops, Bethenny has her eyes set on the beauty industry.

Her new line of skin care is in response to what she deems as "ridiculous and absurd" $150 eye creams as well as false, over-hyped product claims. Bethenny says:
[Promises like] ‘you’re going to look like Heidi Klum in two days’ or ‘like you had a face-lift’ have always bothered me.
She teamed up with Lotta Luv for the line, which hits Wal-Mart stores in November. The products are based on her background as a chef and harness ingredients such as caffeine and cranberry for what Bethenny deems a direct approach to skin care. She says, "Skin care can be confusing and I want to be straightforward."

We've loved Bethenny since her Housewife days and wish her the best of luck with her new endeavors.

Source: WWD

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