Wednesday, 19 October 2011

Justin Bieber to Donate Christmas Album Profits to Charity.

The holidays are all about giving, and Justin Bieber is getting in the spirit early with the November 1st release of his Christmas album Under the Mistletoe. Bieber announced that partial proceeds from the album's sales will go to various charities, including Pencils of Promise, an organization that builds schools in developing nations, and the popular and uplifting Make a Wish Foundation. However, the 17-year-old pop sensation didn't exactly make the decision without some push-back.

Bieber is the first artist on the Universal Music team to have a portion of album sales directed to charity. The label, whose roster includes artists like Kanye West, Rihanna, and Lady Gaga, has not been known for philanthropy, but Bieber flexed his muscle and got the music giant to bend to the holiday spirit; Bieber commented:
Universal never actually allowed money from the album to go to charity, so it's kind of a unique thing, and I'm very happy and proud of what we've done."
Word on just how much of the album's sales will go to Bieber's selected charities has yet to come down, but cheers to the pop star and his team for giving back during the holiday season. And for an artist who sold more than a 250,000 copies of his last album in just the first five days of its release, Justin Bieber can really make a difference with Under the Mistletoe.

Under the Mistletoe features collaborations with Maraiah Carey, Boyz II Men, Usher, among others, and features the track "Christmas Eve," which was co-written by Chris Brown, and which Bieber describes as something "all the ladies will like."

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