Monday, 3 October 2011

Reebok EasyTones Don't Work Your Butt Off.

Back in 2009, Reebok's EasyTones were one of Kim Kardashian's many endorsement deals. The company, however, is now reimbursing a total of $25 million to customers for false advertisement.

The FTC filed a suit against Reebok because they could not back their claims of being "a better way to a better butt." The athletic label went as far as to give faulty statistics with no founding, stating the shoe technology would "lead to 28 percent more strength and tone in the buttock muscles, 11 percent more strength and tone in the hamstring muscles, and 11 percent more strength and tone in the calf muscles than regular walking shoes."

Reebok, however, stands behind their technology, releasing a statement today defending their product, "Settling does not mean we agree with the FTC’s allegations; we do not. We have received overwhelmingly enthusiastic feedback from thousands of EasyTone customers, and we remain committed to the further development of our EasyTone line of products"

Meanwhile, Reebok's EasyTones are currently 50 percent off on their website.

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