Monday, 6 February 2012

Sofia Coppola Directs Marni for H&M Commercial.

H&M is pulling out all the stops for its new Marni collaboration. First we found out British starlet Imogen Poots, of 28 Weeks Later, would serve as the "main girl" for the project. And now the Swedish retailer has tapped Academy Award and Golden Globe winner Sofia Coppola to direct the collection's effortlessly cool commercial.

Sofia is certainly no stranger to the fashion industry. The Hollywood "It" girl is besties with designer Marc Jacobs. She's also been the face of several of the brand’s perfume ads, attended the Met Gala as Jacobs' date twice, and even collaborated on an accessories collection for Louis Vuitton. Hooking up with Marni and H&M seems like the perfect next step for her.

"It sounded like an interesting project," she said. "I always thought that [Marni] had interesting fashion. They really have their own look."

Marni's quirky and whimsical prints combined with Sofia's laidback aesthetic is a match made in fashion heaven. The collection is set to hit stores on March 8.

See the commercial here!

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