Wednesday, 14 March 2012

Vera Wang Continues to Beautify the Universe.

Vera Wang will soon be making the world even prettier when she expands her offerings at Kohl's to include a collection of color cosmetics. She's been partnering with the retailer on everything from jewelry to bath towels and now, Wang told WWD, this "completes my Kohl's universe."

According to Julie Howard, senior vice president of global marketing and brand development, "Kohl's has brands that are broken down into good, better and best...This brand is in their best range." The line has also taken the designer's own approach to beauty by introducing products that help to enhance a woman's natural beauty "by creating the perfect canvas and then allowing [her] to express her personality and embellish through color."

The 74-piece range is slated for launch in April and will consist of standard cosmetic options like lipsticks and eyeshadows along with a few inspired new items like the Lash Enhancing Serum "designed to boost lash length and volume over time." Prices will hover between $16.50 and $39.50 with many of the high-performance formulations being both color and treatment products.

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