Wednesday 11 July 2012

Target, Neiman Marcus Team Up for Biggest Collab Ever - Jason Wu, DVF, Marc Jacobs, More!

Target has announced it's joining forces with luxury retailer Neiman Marcus and 24 CFDA designers to launch a limited-editon collection for the holidays.

According to WWD, the collection will be available starting Dec. 1 online at Target.com, NeimanMarcus.com as well as in all of the brick-and-mortar locations for both of the chains.

Including creations by big designer names such as Jason Wu, Diane Von Furstenberg, Tory Burch, Marc Jacobs, and Oscar de la Renta, the collection will range in price from $7.99 to $499.99 (reflecting the wide difference in the types of shoppers attracted to the two retailers). Most of merchandise, though, will scan in at less than $60.

What exactly can we expect from the collection? Some timeless designs and, apparently, some fresh new looks.

“We gave the designers a lot of latitude,” Kathee Tesija, Target’s executive vice president of merchandising told WWD. “The collection will have far-reaching appeal. It will resonate with consumers who shop with Neiman Marcus or Target or both. It will be a diverse mix of exceptionally designed product at great values. Some of the designers chose to create things in their wheelhouse—what they do everyday. And some really wanted to do different things.”

Here's a full list of the designers and labels you can expect to see: Alice + Olivia, Altuzarra, Band of Outsiders, Brian Atwood, Carolina Herrera, Derek Lam, Diane von Furstenberg, Eddie Borgo, Jason Wu, Judith Leiber, Lela Rose, Marchesa, Marc Jacobs, Oscar de la Renta, Philip Crangi, Prabal Gurung, Proenza Schouler, Rag & Bone, Robert Rodriguez, Rodarte, Skaist-Taylor, Thom Browne, Tory Burch, Tracy Reese

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