THIRD SWAHILI FASHION WEEK OFFICIALLY LAUNCHED.The third annual Swahili Fashion Week will take place at Karimjee Gardens on the 4th, 5th and 6th November 2010 in Dar Es Salaam, Tanzania.
Swahili Fashion Week 2010 will collectively bring together 24 designers from Swahili speaking countries to showcase their creativity in designing a variety of clothing with an assortment of materials.
The Tanzanian designers showcasing at this years event are Ailinda Sawe, Manju Msita, Kemi Kalikawe, Christine Mhando, Shellina Ibrahim, Farha Naaz Sultan, Gabriel Mollel, Robi Morro, Asia Idarous, Zamda George, Khadija Mwanamboka, Jamilla Vera Swai and Made by Africa. Designers from Kenya to showcase are Sonu Sharma, Moo Cow, KikoRomeo, John Kaveke and Kooroo. Stella Atal from Uganda will also show her designs.
“In addition to the Fashion Show presentations, this year Swahili Fashion Week has incorporated Swahili Fashion Week Shopping Festival which will capture the spirit, style and essence of the Swahili coast” said Mustafa Hassanali, organiser of the event.
“Opening Swahili Fashion Week to a new audience, the Shopping Festival will showcase not only traditional Swahili arts and culture but the inspired innovation, and dynamic creativity of the modern Swahili speaking world, offering stalls to all participating fashion designers to exhibit and sell their unique, often hand-made clothing, accessories and products. Stall priority to those not on the runway will be given to artists, crafts-people, etc who are disabled or underprivileged”, added Hassanali.
Throughout the exhibition, there will be a variety of entertainment including performances from different music groups, henna painting and adornment and weaving. There will also be a choice of workshops for designers to participate in.
Swahili Fashion Week has organized several awards in order to recognise the prospective talent showcasing, these include the Emerging Designer Award, Best Runway Model and Best Swahili Fashion Week Shopping Festival stand.
Swahili fashion week 2010 has been sponsored by the home of Swahili Fashion Week - Southern Sun, Origin Africa, USAID Compete, EATV, East Africa Radio, Malaria Haikubaliki, BASATA (Baraza La Sanaa Taifa), Ultimate Security, Monier 2000, Colour Print Ltd, Global Outdoor Ltd, Amarula, Vayle Springs Ltd, ZG Films, Darling Hair, Danish make up designs, Nipashe, Bilicanas, Perfect Machinery Ltd, 1&1 Internet Solutions, Sengi Tours, iFashion and 361 Degrees.
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