KATIE HOLMES' fashion line, Holmes & Yang, has reportedly seen sales soar following the announcement of her divorce from Tom Cruise. The range, which was stocked in Harvey Nichols in the UK but has not been bought by the store for the coming autumn/winter 2012-13 season, has seen a significant lift in sales in Barney's and in Bergdorf Goodman, sales assistants told Fox News.
"The way she's getting photographed today, she's in a position to get more exposure than ever before," Robert Burke, a former Bergdorf Goodman executive, told The New York Times. "She's not waiting for fashion editors and stylists to come and pull her clothes."
The actress-turned-designer has been pictured in her own designs several times lately, and seems to have won still more fans with her handling of the divorce announcement and subsequent media fall-out.
Katie's divorce and the masterful manner in which she handled it, is shining a light onto anything that she does at this moment," stylist David Zyla told Fox News. "This is a dream publicity opportunity for the label. The buyers will actually place their orders after the September show for delivery in February, so we will [have a better idea of its success] in the autumn/winter 2012-13 season. Provided that the collection is on-trend as well as purchased and merchandised well by the store buyers, I predict a tremendous amount of interest in the collection at the retail level when it hits stores next February. The retail customer will pay the collection special notice, not only due to the styling but as art created by a role model who they respect for handling what would have been such a messy situation with such ease and poise."